WHY DO PEOPLE PREFER GTP NUSTYLE

      GTP NUSTYLE is a specially made Ghanaian cloth used for varieties of fashionable clothes. GTP makes it possible for not only Ghana, but Africa to kid the crest of a cultural and commercial wave- There is no denying it. Nowhere is evident or influential than in the cutting edge world of fashion. It is no exaggeration to add Accra, Abidjan, Lagos and Nairobi to the classic fashion calendar of London, Milan, New York and Paris with GTP.



     So, GTP has a very traditional and revered market, inspiring innovative designers around the globe, criminals exploiting the scarcity of the genuine article to sell shady fake goods and a unique, unprecedented business opportunity for entrepreneurs to collaborate with one of the biggest and most established names in the business. With the introduction of the GTP oga, checking the authenticity of it which makes it more easy and reliable to buy without any wahala.
    With GTP NUSTYLE, it’s a joy, a dream come true. Many are the reasons people prefer GTP NUSTYLE to other African and international wears. Constituting them are as follows:
      Talk of GTP NUSTYLE and you're talking of leadership. Prints of GTP have the ability to bring out the courageous lion in a person. Individuals yearn for NUSTYLE because they see the advantage to become leaders- not wanting to miss the GTP train.
     NUSTYLE is about color, and making a statement. If one wants to be noticed, this range will deliver. GTP makes communication an enjoyable experience. Of course it's true that the first impression is the dressing. GTP NUSTYLE portrays a person’s character to the audience. NUSTYLE prints may not be at all for the fainthearted, but we all know in life that fortune favors the bold! The variety colors of such prints attract people from here and there bringing them to a single notice- the print.



     Designs of GTP NUSTYLE prints are the best all over the world. It portrays the Ghanaian culture in different ways. Such cloths contain designs such as the “gye nyame”,”fontomfrom”, etc., all being part of the popular “adinkra” symbols, portraying Ghanaian virtues. The grooves of these designs send people running to the material in no time. With NUSTYLE designs, there's no 'no' to the print.       The tendency of the prints to be worn anywhere constitutes a reason for the prying eyes of people. Outdoor-travelling, picnicks, church etc. and indoor occasions are open doors for the print. It’s very fashionable and suits all occasions with it brighten and lively colors. Also, it quality, authenticity and durability makes it more attractive and catchy for people to crave for it.
Not leaving out the variety of wears produced by GTP NUSTYLE is also used in accessories such as -bracelets, bags, outing slippers and the like. Hence providing a matching outfit for all occasions, this is also a major source of attraction to the target audience. The comfortable feeling one gets when in GTP NUSTYLE is a reason for the higher purchase on them. Not to exaggerate things, the print provides warmth to its user, putting smiles on users face and providing the right atmosphere for the right action. GTP NUSTYLE- MORE COLORS, MORE DESIGNS.
By Gifty

Varieties of GTP Nustyle

GTP Nustyle is machine made and the second hand of GTP.clothes
Nustyle comes in 6 yards and not 12. The designs are updated every year and
now most of the new ones under Nustyle have no names
by Clintin Belaar

GTP Nustyle Brand and Promotion

Guaranteed Textiles Print (GTP) which is one of the most revered and highly
patronized company in cloth production has come to be a trusted brand in
our country. They have been known nationwide for producing very colourful,
beautiful and quality cloth. Most of the colourful clothes we see flashing
over our eyes in town in recent times are made of GTP. The company after a
long time of existence saw the need to re-brand their cloth production to
appeal to customers and attract more patronisers thus the birth of GTP
Nustyle. They also considered the fact that, the new brand won’t just sell
on its own and that it needed to be promoted to some extent. The tools used
for the promotion are advertisements (TV ads, print Ads and on Billboards),
sponsorship of events and sales promotion mechanism through the GTP Oga
Promo.

GTP are into sponsoring events like Ghana’s most beautiful pageant, Shirley
Frimpong-Manso’s movie production firm and many other events or programs.
You’ll realize that the people involved in such sponsored events or
programs are clothed in GTP Nustlye prints.
by Phylis Lamptey

GTP Nustyle models

History of Ghana Textile Printing

GTP begins a transformation, changing its name from the Ghana Textile Printing Company to Tex Styles Ghana Limited. Management starts to take on the threat posed by cheap imports; increasing efficiency and cutting production costs, a lengthy, sometimes necessarily painful process that eventually results in production increasing to a very healthy 18 — 20 million yards per annum by 2010.  Ghana sees a revival too, with the first peaceful, uncontested renewal of a government mandate in its young history.
After a long and loyal relationship with GTP, Gamma Holdings sells its stake in the company to Actis, a London based private equity firm specializing in emerging markets. Vlisco, a firm with a trading history in the West Africa sub region dating back to the 19th century, takes on the distribution side of the business. Ghana’s Black Stars become the third team to reach the quarterfinals of the FIFA World Cup, beating the mighty USA on the way to doing so and being denied a semi-final place in the first contest on African soil only by an infamous handball and missed penalty in the final minutes of their quarterfinal match with Uruguay.

GTP embraces the Internet and social media with its potential for greater consumer insights and business opportunities around the world, both powering and profiting from the steadily rising profile of African cultural influences in the global marketplace, particularly in the world of fashion. The future is as bright and bold as our flagship NuStyle fabrics. Ghana’s iSPACE foundation introduces the Odekro.org website to promote transparency, provide online access to public records and help Ghanaians keep a watchful eye on their public servants, particularly MPs. GTP and Ghana are clearly moving in the right direction.
By Sylvester Ahiable